About MeHi, I’m Daria - a photographer, creative producer and founder of Studio Svitlo, originally from Kyiv and now based in Amsterdam.
My creative journey began in 2020 with designing clothes and developing my own fashion brand. Working with clothing sparked my interest in the world around it: the people, the imagery, and how an idea comes together through a shoot.
In 2021, I started a photography studio business in Kyiv while exploring photography and modelling myself. Experiencing different sides of the camera shaped how I work today, from understanding how someone feels on set to bringing the details of a production together.
Today, I run Studio Svitlo in Amsterdam alongside my work as a photographer and creative producer. My projects span portraits, model tests, brand photography and events, with a growing focus on fashion.
I enjoy both making images and creating the conditions for them to happen: developing a concept, bringing people together, and making space for experimentation. For me, Svitlo is an extension of that approach: a place to explore ideas, collaborate and create.
